case study
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> research
> strategy
> development
> execution
After defining the form and function of the overall package, great attention was paid to the graphic details. Following the Disney® style guides, a seamless illustration was created and precisely positioned to ensure continuity when the lid was placed on the box. The custom, trilingual wrap features stock newborn photography that was carefully color-corrected and cropped to maintain the emotional brand appeal. The Huggies® branding was enclosed in a stitched red circle as a subtle reference to the big-box retailer for whom the gift pack was designed.
The Huggies® Newborn Gift Set was so successful that Kimberly-Clark has since recruited Leibold's help with additional bundle packs and package designs.