case study
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> research
> strategy
> development
> execution
Building on a classic bundling marketing strategy, Kimberly-Clark sought to create a Huggies® branded gift pack for new mothers. Having previous experience with gift packs, Leibold was asked to partner with them in developing the concept. We worked with the Kimberly-Clark team on every aspect of the design, including market audits, trend research, naming, licensed character style guides, package and label graphics, and final production art.