case study
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> research
> strategy
> development
> execution
When the stylized "sharp" fox was selected, it was applied to signage, product labels and stationery. Product and manufacturing photography was shot on location for use in the brochure and website. To further reinforce the die-cutting brand, the business cards and brochure were die-cut. The website was created and the estimating tool was added.
The response to the new branding was overwhelmingly positive, in both the Fox Cities and Chicago markets. Customers were excited about the on-line quoting tool, so it will be featured in future promotions.