case study
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Generous use of white space creates at-shelf impact by providing a place for the eyes to rest when confronted with a shelf of competing products featuring busy graphics and overuse of color. A contemporary bright green conveys freshness and allows the dark blue of the Blue Ridge Farms logo to pop. This dark blue is also used at the bottom of each package as a visual anchor.
Photographed against a white background, the food is the visual star quickly communicating the contents. The Fresh 'n Ready sub-branding is contemporary and friendly, shown larger than the main branding with an upward slant to quickly convey the product benefits.