case study
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> research
> strategy
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For over 50 years, Blue Ridge Farms has provided premium quality fresh foods to some of the world’s most discerning consumers. Prepared with the highest quality ingredients and meticulous care in preparation, Blue Ridge Farms has consistently superior taste. However, the outdated branding and nondescript packaging did not communicate the premium category these products belong to. Leibold was brought on board to update the corporate branding and breathe life into the packaging.