case study
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> research
> strategy
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After deciding on a design direction, Leibold then extended the design across the different SKUs. The dog was photographed in our studio. Production art was applied to the die lines and reviewed to ensure all legal and regulatory requirements were met. 3D renderings of the new packages were created for use on the web site, in print and to create store shelf planograms.
Leibold's package designs were so well received, R. Sabee requested our help in branding other new products for the pet and personal care markets.