case study
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> research
> strategy
> development
> execution
When a major big-box retailer asked converter R. Sabee Company to rebrand their premium Puppy Training Pads, they asked Leibold to partner on the development of the new brand. Leibold worked with the R. Sabee team on every aspect of the new concept from market audits and naming to the final design and execution of retail graphics, marketing collateral and web design. The new brand propelled such a dramatic increase in sales that the R. Sabee Company added manufacturing equipment to expand their production.