june 2010
	seeing is believing Simply put, visualization is the communication of an idea through the use of visual stimuli. Show me a picture of your idea and I’ll get it. Explain your idea to me, and, maybe not so much. Pictures help tell your story and they engage the imagination in ways that words alone cannot. The proliferation of 3D visualization as a design tool has exploded over the past decade. It’s used in the front end of the product development lifecycle to review and test concepts. It’s used in the back end to create promotional materials for traditional and new media, and it’s used everywhere in between to review and validate designs. The same technology that provides the special effects in movies like “Avatar”, and video games such as “Modern Warfare”, are being leveraged by consumer products companies and design firms to develop photo realistic representations of products that don’t yet exist. This use of 3D digital imagery at the earliest stages of product development creates opportunities for tremendous cost savings, enhanced decision making and improved speed to market. Interactive 3D allows the user to manipulate the model and view it from all angles, on shelf or in different environments, apply new graphics or change geometry, and all of it without building a single physical prototype. click here for more on 3D visualization click here to download an interactive 3D render
	Example of a 3D environment shown with and without packaging render.
	Client: R. Sabee Company Design: Leibold		the rise of internet video Video currently accounts for more than one third of all consumer internet traffic and will reach 40% by the end of this year. The numbers are staggering. Cisco recently issued its Visual Networking Index forecast, showing the global online video community will surpass 1 billion users by the end of 2010. That makes the video user group equivalent to the third largest country in the world. Our recently completed R. Sabee corporate video is a perfect example of this trend. Adding video to their marketing arsenal gives them a professional sales tool, and worldwide exposure through free distribution on YouTube and their website. click here to view the video
	Client: Leibold Design: Leibold		web design awards Leibold recently received three awards from GDUSA for web design. Our very own Leibold website, our Earth Day Happy Hour e-vite and our January e-newsletter were the winning entries. Criteria included a well-designed site to attract audiences, communicate information, generate engagement and response, and market products and services, with emphasis on visual design and aesthetics. Winners will be published online in the American Web Design Awards Web Edition, as well as listed with links in the May Graphic Design USA magazine. click here to view all of our winning entries
			join us for happy hour Join us this Thursday, June 17, from 4-6 pm for happy hour at Holidays Pub & Grill (1395 W. American Dr. in Neenah). Help us continue our year-long celebration of our 50th anniversary. Appetizers and beverages will be provided. Hope to see you there!
			welcome to our newest staff member Leibold is pleased to announce the addition of Lisa Erickson to our staff. Lisa is a graduate of University of Wisconsin – Stevens Point. Lisa’s experience includes S+A Advertising, Miles Kimball, Kimberly-Clark and Infusion, Inc. With over 20 years of experience in design and packaging, we are very proud to have her on board as Art Director.